The primary mechanism behind contingency management is simple: clients receive tangible rewards — such as vouchers, gift cards, and prize drawing entries — for demonstrating specific desired behaviors, most often verified through drug tests or urine samples.
Some common examples of how contingency management is used include:
Voucher-Based Reinforcement Therapy (VBRT) — Clients receive vouchers with monetary value each time they pass a drug test or meet another identified behavioral goal. Voucher values increase in increments as the client achieves each successive goal, allowing the cumulative incentive to maintain abstinence to grow. Vouchers can be redeemed for items or services that will enhance recovery and promote healthy lifestyles.
Prize Incentive Contingency Management — Instead of earning fixed-value vouchers, clients receive entries into prize drawings for meeting each predetermined goal. The value of prizes varies, but the potential large reward creates a level of excitement and motivation that many people respond positively to. This prize-based approach has been referred to as the “fishbowl method” and was developed and extensively studied by researcher Nancy Petry.[4]
Motivational Incentives — While voucher and prize drawing entries are two of the most common formats, broader CM programs may incorporate other motivational incentives such as privileges, recognition, and other types of rewards tied to treatment-related progress and achievement of behavioral goals.
Regardless of whether the CM program incorporates vouchers and prize drawings or other types of incentives, the fundamental principles remain constant: the reward must be immediate, consistent, and directly contingent on the target behavior.
Using contingency management allows the therapist to take advantage of the reward system in the brain — using immediate positive incentives to strengthen recovery-oriented behaviors and reduce substance use.[5]